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OUR LATEST FINANCE & ACCOUNTING INSIGHTS, IDEAS AND PERSPECTIVES

The Average CFO Salary (2024) + 27 Key CFO Interview Questions

What's the average Chief Financial Officer (CFO) salary in the United States in 2024? Well, that depends on the size of your business and whether your business is located in Keya Paha, Nebraska (lowest salary) or San Francisco, California (highest...

How Much Do Part-Time CFO Services Cost In 2024?

Are you frustrated with the state of your firm's finances? You're not alone. That happens to a lot of small business and nonprofit leaders.

SaaS Metrics Glossary: Align Your Team | SAAS METRICS PLAYBOOK

SaaS metrics are more than cookie-cutter formulas for tracking high-level KPIs. They are dynamic growth tools that should inform the decisions your leadership team, management, and board make on a routine basis. Used well, they highlight trends,...

Netsuite vs. Intacct: Which is Better for SaaS Accounting?

For early stage SaaS companies, simple, easy-to-use accounting software makes sense. Many startups combine an accounting platform like QuickBooks Online with a subscription billing tool like SaaSOptics. This can be an effective solution—up to a...

SaaS Subscription Management: Choosing the Right Platform

Identifying the right SaaS subscription management platform is one of the most important decisions a growth-minded SaaS firm will make. There are plenty of options to consider, from entry-level subscription billing software to full-scale ERP...

Get Tighter Control of Your Business with Outsourced & Virtual Bookkeeping

As a business owner, it’s natural to be hesitant to hand over the reins of your accounting processes and financial reporting to an outsourced virtual bookkeeping firm. You trust your in-house bookkeeper to file the taxes, get the bills out on time...

10 Steps to Better Financial Insights From Your Finance Function

As operators, we know how many balls a small business owner needs to keep in the air. Sales, operations, crisis management, and the crucial yet often neglected realm - financial administration. This is where the services of a virtual CFO can prove...

9 Reasons to Entertain an Accounting Career

There are so many reasons why anyone would want to consider a finance and accounting career. This article addresses the most compelling motivations below, but first, we thought it was important to clearly define what an accountant is and describe...

9 Advantages of an Outsourced Virtual Finance Department

If you receive accurate, insightful financial and operating reports each month -- without taking time away from where you need to be adding value -- and that information fuels the decisions that drive your business month after month, then there’s...

Fundamentals of Financial Management: The Secret to Profitable Growth

HOW TO GET MORE FROM YOUR Virtual CFO, & Virtual BOOKKEEPER

What are your goals for your business? Do you want to expand your market, release a new product or increase sales? Believe it or not, whatever your primary goal is for your company, the key...

Outsourced Virtual CFO & Bookkeeping: Your New Best Resource

Sure, every small business could use a new salesperson who can “make it rain,” but this year, we recommend you look to another – less obvious – position to fill the most important gap on your team or that of your client or portfolio company. Most...

Private Equity vs. Venture Capital: Which is Best for Your SaaS Firm?

Venture capital (VC) and private equity (PE) are among the most common sources of SaaS equity funding, but which is the right choice for your company? Understanding the unique advantages and drawbacks of each is a great place to start. While PE...

When Are Fractional CFO Services Right for a SaaS Business?

Your SaaS business is going from strength to strength. You’re bringing in more customers, building your ARR (annual recurring revenue), and positioning your firm to tackle the next stage of growth. 

How to Find a Virtual CPA: 4 Questions to Navigate to the Right One

Your Virtual CPA (certified public accountant) is a crucial part of your finance team. They must turn a year’s worth of accounting entries into final yearend financial statements that ultimately lead to the smallest possible tax liability.

It seems...

How to Build a SaaS Finance/Accounting Team by Growth Stage

Your SaaS business is poised for rapid growth. As you scale, solid financials are the key to growing efficiently and maximizing valuation—but your finance department is already getting stretched thin. You’ll need more resources, more expertise, and...

How to Calculate CAC (the Right Way) | SaaS Metrics Playbook

For a SaaS business, knowing exactly when and how much to invest in growth is critical to success. Overspending in areas like sales and marketing will cause a SaaS firm to burn through cash too quickly. While it’s tempting to pile on sales reps in...

How to Use the Rule of 40 | SaaS Metrics Playbook

Every SaaS founder wants to maximize their company’s value—a goal that requires high performance in two key areas: growth and profitability. In fact, the more you can demonstrate a combination of revenue growth and operational efficiency, the better...

When & How to Use SaaS Magic Number | SaaS Metrics Playbook

One of the most critical decisions a SaaS founder or CEO must make is when to invest in scaling the business. When the timing is right, a strategic investment in sales and marketing will fuel exponential revenue growth. But, when the timing is off,...

Debt vs. Equity: Selecting the Right Type of SaaS Capital

Two of the primary forms of SaaS capital—debt and equity financing—are often defined by their drawbacks. Debt financing, as the name implies, requires taking on a loan and repaying principal with interest. Equity financing avoids the need for...

3 Ways to Calculate Churn (and Why) | SaaS Metrics Playbook

As a SaaS founder, CEO, or key stakeholder, you need a clear picture of the day-to-day health of your business. In theory, SaaS metrics can satisfy this need with basic formulas for calculating a variety of performance data. In practice, however,...

The Easiest SaaS KPI to Get Right (and Wrong) | SaaS Metrics Playbook

Picture this: you walk into your monthly board meeting, exchange hellos, and then you get hit with this question — “what did we book last month?”

Both your CEO and Head of Sales each give different answers, and it becomes clear to your board and...

How to Act on Your LTV:CAC Ratio | SaaS Metrics Playbook

The financial priorities of your SaaS business will change as you move through each growth stage. In the initial phases, you’ll likely be working toward product/market fit, with a strong focus on bringing in customers, regardless of the acquisition...

SaaSOptics vs NetSuite: Who’s Best for Subscription Billing?

Your SaaS business is gaining traction and you’re outgrowing the basic accounting software that’s gotten you this far. With recurring and non-recurring revenue streams, varying contract terms, and higher volume, revenue recognition has become a real...

ASC 606: SaaS Revenue Recognition in Five Steps

For most SaaS businesses, recurring revenue generated from subscriptions is the primary driver of growth … and of enterprise value. But, while the business model is conceptually simple, the financial reporting behind it can be quite complex. With...

Why LTV is Misleading (& How to Address It) | SaaS Metrics Playbook

Lifetime Value (LTV) seems like a straightforward SaaS metric. Its job is to simply measure the amount of revenue generated over the duration of a customer relationship. But, as is the case with many other SaaS metrics, there’s more to it. A lot...

The Right Way to Calculate & Use ARR | SaaS Metrics Playbook

When it comes to key SaaS metrics, Annual Recurring Revenue (ARR) is the one every stakeholder has their eyes on. When a SaaS company is experiencing ARR growth, it’s a signal to founders, CEOs, investors, and others that the business is building...

Outsourced CFO vs. In-House: What’s Best for Your SaaS Firm?

As your SaaS business grows, your finance and accounting capabilities are being stretched thin. Frequent errors, omissions, and inconsistencies point to the need for more experienced SaaS financial leadership, and that means adding or replacing a...

SaaS Dashboard KPIs Need to Evolve (SaaS Reporting Per Growth Stage)

One of the most powerful ways to monitor the operational health of your SaaS business is through SaaS dashboards. Dashboards bring together your most important SaaS KPIs and present them in a clear and concise way that allows for data-driven...

ARR vs. EBITDA: Which is the Best SaaS Valuation Method?

Valuing SaaS companies is complicated. Every business is unique, every deal is nuanced, and markets are constantly evolving. With so many factors involved, it’s no wonder that buyers, investors, and sellers often arrive at very different numbers....

Essential SaaS CFO Duties for Each Stage of Growth

Your SaaS business is growing, and each stage brings new finance and accounting (F&A) challenges. As your focus shifts from achieving product/market fit, to building a repeatable sales process, to scaling the business, F&A roles and responsibilities...

Manage SaaS Growth Fears with Cash Flow Forecast & Burn Rate

The CEO of a high-growth SaaS company has plenty of things to worry about on a daily basis. One of their biggest anxieties, however, can simply be the fear of running out of money. One successful client SaaS CEO recently characterized that sense of...

Does Your Firm Need a SaaS Accountant, Controller, or CFO?

As your SaaS firm evolves from an early stage startup and reaches key milestones, your finance and accounting inevitably need to change. Leveling up to a new stage of SaaS growth can be the right time to assess those needs – whether you’ve just...

33 SaaS CFO Interview Questions (and Answers to Look For)

Your SaaS firm is growing, and it’s time to hire a new CFO or to explore outsourced CFO services. In both cases, generic CFO interview questions just won’t cut it. To find financial leadership that’s as unique as your SaaS business, you'll need to...

SaaS Accounting & SaaS Finance: Twin Engines for SaaS Growth

Optimizing your accounting practices for the SaaS space is critical to running a healthy SaaS business, but it’s not enough to transform it into a market leader. For that, SaaS finance expertise is essential. In this article, you'll learn how...

Financial Metrics for SaaS Companies During Product/Market Fit Phase

Why do startups flop? In 2011, the team at Startup Genome found a common thread. A survey of 3,200 startups showed that, of the companies which crumbled, 70% of themtried to scale too quickly.

Controller vs CFO: Which Does My Business Need?

What is the difference between a controller and a CFO? Which does my business need? Do we need both?

7 Essential Features Your Finance Dashboard Must Have

When you're on a road trip, how often do you check the gauges on your car’s dashboard? Routinely, if you're like most people. Those indicators tell you important information like where you are in your journey, how you’re tracking relative to...

A Remote Culture Built Around Your Experience

Working remote, but not working alone

Cash Management Practices and Strategies for Your Slow Season

Managing your firm through its slow season can be difficult. But by developing cash management practices and strategies, you'll be positioned to hit the ground running when your busy season resumes.

A Guide to Small Business Funding Sources for Growth

The Best Financing Option May Surprise You

Cash Accounting vs. Accrual Accounting: Which is Right For Your Firm?

If you are a new business owner, you have undoubtedly already tackled many decisions regarding your company operations. However, one of the most impactful choices to make is whether you should use the cash or accrual accounting method. Since this...

Pro Forma Financial Statements: Model Worst Case to Enable the Best

No one likes to imagine the worst-case scenario. But if you are planning a new product or service in your business, forecasting failure is necessary to demonstrate your firm can withstand a slower than projected start or an unanticipated hiccup....

4 Ways Yearend Financial Statement Preparation Shortcuts Can Hurt You

The end of year financial statement preparation is not a favorite task of most business owners. Under the stress and pressure of yearend, these important reports are often created quickly with a few clicks of the mouse and handed off to the CPA. If...

Why Excel SaaS Financial Models Stink and What to do About it

Spreadsheet SaaS financial models stink, whether built in Microsoft Excel or Google Sheets. There, we've said it.

That doesn't mean that spreadsheet models don't provide some value in the very beginning stages of a SaaS company or that the talented...

Outsourced Bookkeeping: Why Your Bookkeeper's Exit is an Opportunity

Have you ever thought you need more informative financial reporting from your bookkeeper but competing priorities stood in the way of making a change? Have you ever used the departure of an employee as an opportunity to upgrade to a better resource?...

Do I Need Interim CFO Services or Should I Tough it Out?

Small businesses and non-profits may benefit from interim CFO services in a variety of circumstances. Your current CFO may be absent for what is expected to be a few weeks to a few months due to illness or maternity leave. Or you may need someone to...

More Productive Board Meetings Start with this Board Packet

How constructive was your last board meeting? Can you name at least 2 or 3 specific insights or outcomes that will add meaningful value to your enterprise? You're not alone if you view these quarterly meetings as a necessary evil, standing in the...

CFO Consulting Services Breakdown: Top 10 Pros & Cons

Most CFO consulting services include a one-time engagement. The consultant comes in and looks at a snapshot of your business in its current state.

What's included in Virtual CFO Services? Why is it a growing trend?

Now more than ever, startups and corporates are looking for ways to run lean. There is pressure to make cuts to staff and outsource when possible, and this has led to a trend of hiring virtual CFO services over the more traditional in-house...

7 Steps to Maximize the Effectiveness of Your SaaS Metrics Software

SaaS metrics software - also known as subscription billing management software or recurring billing software - should be one of the most powerful weapons in a SaaS CEO's arsenal. The complexities of managing subscriptions are real and the costs of...

5 Most Popular CFO Advisory Service Insights & Deliverables

Let's face it, the vast majority of small business CEOs and nonprofit executive directors are flying blind when it comes to having sound, data driven insights upon which they can base their decisions. For a variety of reasons, the finance functions...

9 Ways Your Current Priorities are Pouring Money Down the Drain

You're in good company if you're being pulled in countless directions as you work to grow your firm. Keeping all those balls in the air is tricky and tiring. Prioritization is a constant battle.

A Successful Capital Raise Starts with Your Financial Story

So your organization has reached the point where you need to initiate a capital raise. Maybe you've dialed in your business model and it's time to scale. Or perhaps you've quantified your nonprofit's operating deficit and need to bridge the gap. ...

5 Steps to Prepare Your Business Plan for Next Year

Large firms have the finance staff and business intelligence tools to inform their decision making and provide a competitive edge. Here are 5 simple, cost-effective steps to level the playing field for your small business, for 2018 and beyond.

What To Expect From Shared CFO Services

Your small business has reached the point where you're considering shared CFO services - otherwise known as fractional, part-time or contract CFO services. The decision to bring in the right financial leadership is a milestone unto itself as many...

How Big Does My Company Need To Be To Contract CFO Services?

Before selecting an outsourced CFO service, companies must weigh the pros and cons. How long does it take for the business to get a positive ROI? How big does the company need to be to experience all the great benefits that a contract CFO service...

How CFO Services Solve Financial Challenges For Nonprofit Organizations

Raise your hand if you're a nonprofit executive director (or you serve on a nonprofit board) and have a long list of mission-advancing ideas but scarce resources to make them a reality. Keep it in the air if your board has limited financial...

Mud Season is the Perfect Time to Build Profits. Really.

Last weekend, I took my retriever, Fletch, for a run in the woods and found myself post-holing through the snow. With every stride, I sank ankle deep into the soft snow, slowing me to a crawl as the mud below tried to suck the shoes from my feet....

How Integrated Bookkeeper, CFO and Controller Services Deliver Critical Financial Insights

Have you ever stopped to wonder if the staff you have running your firm's finance function is helping or hurting? You might be surprised to learn that the model used to manage accounting in most small businesses is flawed. It’s important to...

5 Greatest Benefits of Outsourced CFO Business Advisory Services

Sometimes pushing your business into growth mode feels like being stuck in the mud. You think you're gaining traction but suddenly you find yourself sliding right back into the muck.

7 Ways to Use Fractional CFO Services to Your Advantage

Is cash tight? Are you frustrated with the state of your organization's finances? Do you need confidence that you're tracking the right metrics?

CFO Services For Startups Under Financial Stress

Much has been written (and spoken) about navigating the winding road to startup success. So much so that it’s hard to know which resources to trust and when each should be tapped. It’s also not trivial to find resources that truly align with your...

When Temporary CFO Services Might Not Be Right For You

Sooner or later, circumstances lead many small business owners to consider engaging a temporary CFO. When you find yourself in that mode, you might wonder, is now the right time to engage a CFO? What is the opportunity cost of waiting to hire one?...

3 Ways to Use Financial Reporting Services to Create a More Profitable Business

How long has it been since you last went on a road trip, or even to a new destination, and didn’t have an app on your phone (eg: Google Maps) to guide you, step-by-step, towards your goal? Five years? A decade? Maybe even longer. GPS and map apps...

What Is A CFO Service? How To Know if You Need One

One of the top issues keeping your business from growing the way you would like is its financial management. That is, you just can't get the numbers together to tell you where your biggest risks and opportunities are going forward, let alone the...

5 Crucial Questions To Ask About CFO Professional Services

Are you considering CFO professional services? It's a fantastic option for some small businesses and nonprofits, but don't make the mistake of thinking every CFO services company is a good match for you.

Stop Managing Your Books for Uncle Sam

Most small business owners keep bookkeeping records because they have to, not because they want to. Said another way, they manage their firm's finances primarily for tax compliance purposes. But in so doing, they miss out on critical insights...

7-Step Accounting System Migration Checklist

Changing accounting systems can cause a serious disruption in your business operations. Therefore, it is crucial to have a plan in place before you get started. Follow our 7-step accounting system migration checklist to help get your new system up...

5 Ways to Keep Personal and Business Finance Separate

When was the last time you checked your financial reports for accuracy? Making key decisions based upon inaccurate reporting can be costly - even fatal - for an organization. Central to ensuring accuracy and tax law compliance, are the controls...

Managing Your Cash Flow: 101

Managing your cash flow may be the single most important business planning activity you perform, in good times or bad. Whether you are wondering if you can afford that next hire, take a dividend or simply make the upcoming payroll, an understanding...

When to Hire an Employee: Be Careful to Time it Right

As a trusted adviser to our clients, we routinely have a seat at the table during the hiring debate. Business owners will want to weigh a handful of factors when considering the timing of their next hire (eg: what to pay, to whom the new employee...

December Small Business Tax Deadlines: You've Earned a Reprieve

With the busy holiday season upon us, it's a good thing there are only a few small business tax deadlines for December. 

How To Make An Invoice: 5 Tips to Get Paid Faster

All business owners want to be paid promptly. But many small business owners don’t realize their invoices may be lacking the five elements that facilitate quick payments. Here’s how to make an invoice that encourages customers to pay faster.

8 Must-Have Metrics for Your Finance Dashboard

We were invited by the GoDaddy Garage blog to write a guest article for small business owners detailing what comprises a great finance dashboard. Click here to read it now.

3 Basic Accounts Receivable Best Practices to Increase Cash Flow

Managing your accounts receivables is crucial to maintaining steady cash flow in your business. Here are three accounts receivable best practices you can implement to clean up your books and bring in the money due.

Sources of Competitive Advantage: Start With Your Finance Department

The term “competitive advantage” might trigger thoughts of a company with a defensible market position, best product, lowest price (and cost), superior customer service or consistent client outcomes. But the truth is, there are many sources of...

Bookkeeping Management 101: Is Your Bookkeeper Happy?

Where to start when you've committed to take control of your firm's financial management? A small business owner could look to the current reporting, reevaluate the accounting technology or even thumb through the accounting manual. But what about...

November Small Business Tax Deadlines: Why to be Thankful

As we move further into the fourth quarter, small business owners everywhere begin to breathe a sigh of relief as their most pressing tax deadlines fade into the distance.

Make Your Finance Dashboard Visual

Your finance dashboard - not unlike your car's - should present the most critical indicators of your firm's financial performance to help you steer it toward achieving your objectives.

Why Use a Balance Sheet: 3 Compelling Reasons

With all that a small business owner has to do, why add a regular balance sheet review? Won't your CPA advise at tax time if something is amiss? The fact is, an owner can't afford NOT to embrace this critical tool. Moreover, businesses are far too...

October Small Business Tax Deadlines: They Don't Have to Be Scary

Halloween isn’t the only frightening event in October; there are several October small business tax deadlines looming ahead. Here’s the list of important due dates next month.

Why Budgeting is Important for Business: 3 Reasons

Successful small business leaders view their annual budgeting process as one of their most important managerial tasks. Ever stop to think why budgeting is important for business in the first place? Reasons abound, but here are a few.

Outsourced Bookkeeping Fills the Accounting Void for Rural Businesses

As a rural business owner, are you struggling with how to find a good bookkeeper or controller? This is a common problem for rural businesses, largely because a smaller town means an even smaller pool of candidates to fill a bookkeeper or controller...

Why Do a Bank Reconciliation: One Significant Reason

As a small business owner, you know all the ins and outs of your product or service, down to the most technical detail. But how much do you know about your day-to-day accounting? As long as the cash flow is in the black, you probably don’t think...

1 Question to Tap the Power of Your Small Business Financial Reports

Does this sound familiar? Month after month, your bookkeeper or controller dutifully produces the financial reports you need to monitor your business. And month after month, you check the bottom line on the profit and loss statement, tuck the pile...

September Small Business Tax Deadlines

Summer may be drawing to a close, but the IRS turns up the heat in September with several important tax deadlines for businesses. Mark these dates on your accounting calendar so you have time to get the necessary information to your accountant and...

How to Find a Good Bookkeeper: Outsourced Bookkeeping for Rural Firms

Nearly all small businesses struggle with hiring experienced staff at one time or another. The most recent NFIB Small Business Problems and Priorities Report ranks “locating qualified employees” as one of the top 10 struggles of small businesses....

3 Tips for Creating Cash Flow Projections

Does your company experience ebbs in revenue at times? Or periods of particularly heavy costs? Is growth constraining your cash position? Creating cash flow projections will help ensure you'll always have adequate cash to pay the critical bills,...

Building Business Value

There are many ways to measure the effectiveness of your firm’s finance function. For starters, there’s the accuracy, frequency, timeliness and utility of the reports your finance team produces. Are those reports digestible at a glance? And don’t...

Why Budgeting is Important for Business: 3 Reasons You Need One

Ask any small business owner what a budget is and they will likely respond with something like this: a financial plan for a firm's future that projects revenue and expenses. Ask them if they have one, however, and you may get a variety of excuses...

Why Do A Bank Reconciliation: 5 Reasons to Reconcile Monthly

First things first, for those new to reconcilation, to reconcile a bank account means to identify and explain the differences between the entries in your accounting system and the corresponding transactions listed on your bank or credit card...

August Small Business Tax Deadlines

August is right around the corner and although there isn’t much heat in the way of upcoming tax deadlines, there are a few target dates that may apply to your business.

How to Find Gross Profit Percentage: Careful it's Often Misleading

As a business owner, you know that your gross profit is an important figure, to you and to potential (or existing) lenders, investors and acquirers. For starters, your pricing strategy, ability to benchmark your performance and even you firm's value...

Why You Need a Financial Close Checklist

As a refresher, a financial close is the process of entering all of your expense and revenue transactions from the most recent period, reconciling your bank and credit card accounts and a handful of others steps that tie up loose ends to set the...

July Small Business Tax Deadlines

The accounting world is ruled by deadlines and missing them can prove costly to your business. To help you avoid any such repercussions, we like to use our weekly tips to remind you of the most essential upcoming accounting deadlines. The summer...

A Guide to Internal Controls for Small Business

Are you tired of inaccurate financial reports? Do you lay awake at night wondering if someone might be exploiting your systems for personal gain? Are you confident your data is secure?

Internal Controls for Small Business: An Introduction

Tight financial controls are a must for every small business and they don’t need to be overly complex or cumbersome to establish and maintain. To get started, here are three essential areas your internal controls must address, along with examples of...

Small Business Focus: The Key to Drive Profits

In a former career, I analyzed hundreds of small business acquisition opportunities through the lens of a private equity investor. If there's one thing I learned from that experience, it's that the firms with the highest valuations, biggest profits...

How to Get a Business Loan

Need cash to expand your business? Consider these steps to secure a business loan:

Why Financial Reports for Small Business Should be Game Changing

The minute the bookkeeper hands you the latest financial reports, you check the top and bottom lines. But once you have the big picture, you’re ready to dig into the details. All too often, the out-of-the-box income statement, balance sheet and cash...

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