INSIGHTS IN ACTION

OUR LATEST FINANCE & ACCOUNTING INSIGHTS, IDEAS AND PERSPECTIVES

Maxio vs NetSuite: Who’s Best for Subscription Billing?

Your SaaS business is gaining traction and you’re outgrowing the basic accounting software that’s gotten you this far. With recurring and non-recurring revenue streams, varying contract terms, and higher volume, revenue recognition has become a real...

3 Ways to Calculate Churn (and Why) | SaaS Metrics Playbook

As a SaaS founder, CEO, or key stakeholder, you need a clear picture of the day-to-day health of your business. In theory, SaaS metrics can satisfy this need with basic formulas for calculating a variety of performance data. In practice, however,...

Key SaaS Metrics Glossary: Align Your Team | SAAS METRICS PLAYBOOK

SaaS metrics are more than cookie-cutter formulas for tracking high-level KPIs. They are dynamic growth tools that should inform the decisions your leadership team, management, and board make on a routine basis. Used well, they highlight trends,...

Netsuite vs. Intacct: Which is Better for SaaS Accounting?

For early stage SaaS companies, simple, easy-to-use accounting software makes sense. Many startups combine an accounting platform like QuickBooks Online with a subscription billing tool like SaaSOptics. This can be an effective solution—up to a...

SaaS Subscription Management: Choosing the Right Platform

Identifying the right SaaS subscription management platform is one of the most important decisions a growth-minded SaaS firm will make. There are plenty of options to consider, from entry-level subscription billing software to full-scale ERP...

Private Equity vs. Venture Capital: Which is Best for Your SaaS Firm?

Venture capital (VC) and private equity (PE) are among the most common sources of SaaS equity funding, but which is the right choice for your company? Understanding the unique advantages and drawbacks of each is a great place to start. While PE...

When Are Fractional CFO Services Right for a SaaS Business?

Your SaaS business is going from strength to strength. You’re bringing in more customers, building your ARR (annual recurring revenue), and positioning your firm to tackle the next stage of growth. 

How to Build a SaaS Finance/Accounting Team by Growth Stage

Your SaaS business is poised for rapid growth. As you scale, solid financials are the key to growing efficiently and maximizing valuation—but your finance department is already getting stretched thin. You’ll need more resources, more expertise, and...

How to Calculate CAC (the Right Way) | SaaS Metrics Playbook

For a SaaS business, knowing exactly when and how much to invest in growth is critical to success. Overspending in areas like sales and marketing will cause a SaaS firm to burn through cash too quickly. While it’s tempting to pile on sales reps in...

How to Use the SaaS Rule of 40 | SaaS Metrics Playbook

Every SaaS founder wants to maximize their company’s value—a goal that requires high performance in two key areas: growth and profitability. In fact, the more you can demonstrate a combination of revenue growth and operational efficiency, the better...

When & How to Use SaaS Magic Number | SaaS Metrics Playbook

One of the most critical decisions a SaaS founder or CEO must make is when to invest in scaling the business. When the timing is right, a strategic investment in sales and marketing will fuel exponential revenue growth. But, when the timing is off,...

Debt vs. Equity: Selecting the Right Type of SaaS Capital

Two of the primary forms of SaaS capital—debt and equity financing—are often defined by their drawbacks. Debt financing, as the name implies, requires taking on a loan and repaying principal with interest. Equity financing avoids the need for...

The Easiest SaaS KPI to Get Right (and Wrong) | SaaS Metrics Playbook

Picture this: you walk into your monthly board meeting, exchange hellos, and then you get hit with this question — “what did we book last month?”

Both your CEO and Head of Sales each give different answers, and it becomes clear to your board and...

How to Act on Your LTV to CAC Ratio | SaaS Metrics Playbook

The financial priorities of your SaaS business will change as you move through each growth stage. In the initial phases, you’ll likely be working toward product/market fit, with a strong focus on bringing in customers, regardless of the acquisition...

ASC 606: SaaS Revenue Recognition in Five Steps

For most SaaS businesses, recurring revenue generated from subscriptions is the primary driver of growth … and of enterprise value. But, while the business model is conceptually simple, the financial reporting behind it can be quite complex. With...

Why SaaS LTV is Misleading (& How to Address) | SaaS Metrics Playbook

Lifetime Value (LTV) seems like a straightforward SaaS metric. Its job is to simply measure the amount of revenue generated over the duration of a customer relationship. But, as is the case with many other SaaS metrics, there’s more to it. A lot...

The Right Way to Calculate & Use SaaS ARR | SaaS Metrics Playbook

When it comes to key SaaS metrics, Annual Recurring Revenue (ARR) is the one every stakeholder has their eyes on. When a SaaS company is experiencing ARR growth, it’s a signal to founders, CEOs, investors, and others that the business is building...

Outsourced CFO vs. In-House: What’s Best for Your SaaS Firm?

As your SaaS business grows, your finance and accounting capabilities are being stretched thin. Frequent errors, omissions, and inconsistencies point to the need for more experienced SaaS financial leadership, and that means adding or replacing a...

SaaS Dashboard KPIs Need to Evolve (SaaS Reporting Per Growth Stage)

One of the most powerful ways to monitor the operational health of your SaaS business is through SaaS dashboards. Dashboards bring together your most important SaaS KPIs and present them in a clear and concise way that allows for data-driven...

ARR vs. EBITDA: Which is the Best SaaS Valuation Method?

Valuing SaaS companies is complicated. Every business is unique, every deal is nuanced, and markets are constantly evolving. With so many factors involved, it’s no wonder that buyers, investors, and sellers often arrive at very different numbers....

Essential SaaS CFO Duties for Each Stage of Growth

Your SaaS business is growing, and each stage brings new finance and accounting (F&A) challenges. As your focus shifts from achieving product/market fit, to building a repeatable sales process, to scaling the business, F&A roles and responsibilities...

Manage SaaS Growth Fears with Cash Flow Forecast & Cash Burn Rate

The CEO of a high-growth SaaS company has plenty of things to worry about on a daily basis. One of their biggest anxieties, however, can simply be the fear of running out of money. One successful client SaaS CEO recently characterized that sense of...

Does Your Firm Need a SaaS Accountant, Controller, or CFO?

As your SaaS firm evolves from an early stage startup and reaches key milestones, your finance and accounting inevitably need to change. Leveling up to a new stage of SaaS growth can be the right time to assess those needs – whether you’ve just...

33 SaaS CFO Interview Questions (and Answers to Look For)

Your SaaS firm is growing, and it’s time to hire a new CFO or to explore outsourced CFO services. In both cases, generic CFO interview questions just won’t cut it. To find financial leadership that’s as unique as your SaaS business, you'll need to...

SaaS Accounting & SaaS Finance: Twin Engines for SaaS Growth

Optimizing your accounting practices for the SaaS space is critical to running a healthy SaaS business, but it’s not enough to transform it into a market leader. For that, SaaS finance expertise is essential. In this article, you'll learn how...

7 Steps to Maximize the Effectiveness of Your SaaS Metrics Software

SaaS metrics software - also known as subscription billing management software or recurring billing software - should be one of the most powerful weapons in a SaaS CEO's arsenal. The complexities of managing subscriptions are real and the costs of...

2 SaaS Metrics Every Software-as-a-Service (SaaS) Firm Must Master

Let’s face it: As the CEO or leader of a growing Software-as-a-Service (SaaS) firm, you have your hands full. Whether you’re busy onboarding new customers, retaining existing customers, hiring to meet anticipated demand, managing your board or...

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