A small business owner places a great deal of faith and responsibility on their financial controller.If you don't yet have a financial controller, read on to ensure you or other members of your team are filling this critical need. Much of your...
Picture this: you walk into your SaaS company's monthly board meeting, exchange hellos, and then you get hit with this question — “what did we book last month?”
Both your CEO and Head of Sales each give different answers, and it becomes clear to...
Every SaaS founder wants to maximize their company’s value—a goal that requires high performance in two key areas: growth and profitability. In fact, the more you can demonstrate a combination of revenue growth and operational efficiency, the better...
One of the most critical decisions a SaaS founder or CEO must make is when to invest in scaling their SaaS business. When the timing is right, a strategic investment in sales and marketing efforts will fuel exponential revenue growth. But, when the...
Your SaaS business is gaining traction and you’re outgrowing the basic accounting software that’s gotten you this far. With recurring and non-recurring revenue streams, varying contract terms, and higher volume, revenue recognition has become a real...
For early stage Software-as-a-Service companies, simple, easy-to-use accounting software makes sense. Many startups combine a cloud accounting platform like QuickBooks Online with a subscription billing tool like SaaSOptics. This can be an effective...
As the founder, CEO, or key stakeholder of a SaaS business, you need a clear picture of the day-to-day health of your business. In theory, SaaS metrics can satisfy this need with basic formulas for calculating a variety of performance data. In...
Lifetime Value (LTV) seems like a straightforward SaaS metric. Its job is to simply measure the amount of revenue generated over the duration of a customer relationship. But, as is the case with many other SaaS metrics, there’s more to it. A lot...
Your SaaS company is poised for rapid growth. As you scale, solid financials are the key to growing efficiently and maximizing valuation—but your finance department is already getting stretched thin. You’ll need more resources, more expertise, and...
The financial priorities of your SaaS business will change as you move through each growth stage. In the initial phases, you’ll likely be working toward product/market fit, with a strong focus on bringing in customers, regardless of the acquisition...
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