INSIGHTS IN ACTION

OUR LATEST FINANCE & ACCOUNTING INSIGHTS, IDEAS AND PERSPECTIVES

Netsuite vs. Intacct: Which is Better for SaaS Accounting?

For early stage SaaS companies, simple, easy-to-use accounting software makes sense. Many startups combine an accounting platform like QuickBooks Online with a subscription billing tool like SaaSOptics. This can be an effective solution—up to a...

How to Build a SaaS Finance/Accounting Team by Growth Stage

Your SaaS business is poised for rapid growth. As you scale, solid financials are the key to growing efficiently and maximizing valuation—but your finance department is already getting stretched thin. You’ll need more resources, more expertise, and...

How to Use the Rule of 40 | SaaS Metrics Playbook

Every SaaS founder wants to maximize their company’s value—a goal that requires high performance in two key areas: growth and profitability. In fact, the more you can demonstrate a combination of revenue growth and operational efficiency, the better...

When & How to Use SaaS Magic Number | SaaS Metrics Playbook

One of the most critical decisions a SaaS founder or CEO must make is when to invest in scaling the business. When the timing is right, a strategic investment in sales and marketing will fuel exponential revenue growth. But, when the timing is off,...

3 Ways to Calculate Churn (and Why) | SaaS Metrics Playbook

As a SaaS founder, CEO, or key stakeholder, you need a clear picture of the day-to-day health of your business. In theory, SaaS metrics can satisfy this need with basic formulas for calculating a variety of performance data. In practice, however,...

The Easiest SaaS KPI to Get Right (and Wrong) | SaaS Metrics Playbook

Picture this: you walk into your monthly board meeting, exchange hellos, and then you get hit with this question — “what did we book last month?”

Both your CEO and Head of Sales each give different answers, and it becomes clear to your board and...

How to Act on Your LTV:CAC Ratio | SaaS Metrics Playbook

The financial priorities of your SaaS business will change as you move through each growth stage. In the initial phases, you’ll likely be working toward product/market fit, with a strong focus on bringing in customers, regardless of the acquisition...

SaaSOptics vs NetSuite: Who’s Best for Subscription Billing?

Your SaaS business is gaining traction and you’re outgrowing the basic accounting software that’s gotten you this far. With recurring and non-recurring revenue streams, varying contract terms, and higher volume, revenue recognition has become a real...

Why LTV is Misleading (& How to Address It) | SaaS Metrics Playbook

Lifetime Value (LTV) seems like a straightforward SaaS metric. Its job is to simply measure the amount of revenue generated over the duration of a customer relationship. But, as is the case with many other SaaS metrics, there’s more to it. A lot...

5 Questions Every Owner Should Ask Their Financial Controller

A small business owner places a great deal of faith and responsibility on their financial controller. If you don’t yet have a financial controller, read on to ensure you or other members of you team are filling this critical need. Much of your...

Small Business Insights: What your Reporting Should Reveal about Your Business

Are you thirsting for more business information?

You know that feeling when you’re so thirsty that you just can’t stand it anymore? Sweat is beading on your brow, you’re parched and all you can think about is a pint of cold water (or beer!). 

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