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Small Business Finance Blog

Want to gain full control over your firm’s finances but aren’t sure where to start? You’re not alone and you’ve come to the right place. Read on and reach out if we can lend a hand.

ROI Marketing in 3 Simple Steps

We were invited by social media marketing leader Likeable Local to write a guest article for the steps required to measure marketing return on investment - ROI Marketing. Click here to read it now.

roi marketing

Can you quantify the return on investment (ROI) for your last marketing campaign? If not, you’re in good company. A HubSpot survey surfaced 40% of responders named measuring the ROI of their marketing activities as their single biggest marketing challenge. Its time to address that challenge, so you don't continue to throw good money after bad.

Fear not, measuring ROI is easier than you might think. While there are certainly more complex approaches to quantifying marketing ROI, our article outlines three steps to get started. Read Full Article >>

Still Need a Hand?

Driven Insights is an outsourced accounting firm with a track record of measuring game-chaging metrics like marketing ROI for its clients. Imagine how your decision making would improve if key decisions were made based on hard data and not purely on gut instinct. Contact us to see how Driven Insights can help accelerate you firm's growth.

Dave Robinson

Written by Dave Robinson

Driven Insights founder, author of "Competitive Advantage through Financial Management", writes about informing business decisions.

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