Can you quantify the return on investment (ROI) for your last marketing campaign? If not, you’re in good company. A HubSpot survey surfaced 40% of responders named measuring the ROI of their marketing activities as their single biggest marketing challenge. Its time to address that challenge, so you don't continue to throw good money after bad.
Fear not, measuring ROI is easier than you might think. While there are certainly more complex approaches to quantifying marketing ROI, our article outlines three steps to get started. Read Full Article >>
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